How much does it cost to make money? CPI numbers.

By | April 26, 2016

One of the indie industry perennial questions is: how much money can I expect to make? Less asked is: how much money can I expect to spend? Your pro forma will need both rows.

Most projections will only factor in the cost of production, and do so erroneously. This is because most “indie developers” haven’t a clue as to what game development costs. But beyond production projections, and unless you’re relying solely on grassroots (social media) efforts, you need to factor in marketing. How much does it cost to make money? gives us an idea of CPI (Cost Per Install) in the following article:

I found some of the numbers quite shocking! What about you? Let me know in the comments what you think.

A Note from Admin:

I hope you found this content useful. If so, please like and subscribe and consider contributing to

so that I can continue to produce great #gamedev and #game art content while battling cancer!

Subscribe and get ahead with the latest tech recommendations, tricks, and tutorials!

Or subscribe to:
NCP on Twitch
NCP on YouTube
NCP on Twitter (warning: politics!)

WIP Sites: Unlike Udemy, this site will feature live lessons and game jam learn-a-thons (exactly what it sounds like)! Featuring No-Code Video Game Development, the only video course to become a published text book! Why be hard to find? Upload your portfolio, change your open/close status with a single tweet, get paid!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.